Market Research vs UX Research: What's the Difference?
Most companies treat market research and UX research as interchangeable buzzwords, and that’s an expensive mistake. I’ve watched startups burn through $50,000 on focus groups to validat...
Source: User-Interviews
Most companies treat market research and UX research as interchangeable buzzwords, and that’s an expensive mistake. I’ve watched startups burn through $50,000 on focus groups to validate a product nobody wanted to use, while other companies ship features that technically work but completely miss what their users actually need. The confusion isn’t semantic—it costs real […]